Effective 1 July 2026
Version 1.0 | Last Updated: 1 July 2026
This Cookie Policy explains how Kaarastu Consultancy Services ("Kaarastu," "we," "us," or "our") uses cookies and similar technologies when you visit our website at https://www.kaarastu.com (the "Website").
This Cookie Policy should be read alongside our Privacy Policy, which explains how we collect, use, and protect your personal information. Where cookies collect personal data, our Privacy Policy governs the processing of that data.
We are committed to being transparent about the technologies we use. This policy provides clear information about what cookies are, which cookies we use, and how you can manage your preferences.
Cookies are small text files that are placed on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work efficiently, provide a better browsing experience, and supply information to website operators.
Cookies can be categorised in several ways:
By origin:
By duration:
By purpose:
We use cookies and similar technologies on our Website to:
We do not use cookies or similar technologies to:
Our Website uses a limited number of cookies and browser storage technologies. We have designed our Website to minimise the use of tracking technologies while still providing a functional and improving experience.
The following sections describe each category of cookie and technology in use.
These cookies are essential for the Website to function. They enable core functionality such as security and accessibility. The Website cannot function properly without them, and they cannot be disabled.
Under GDPR and the ePrivacy Directive, strictly necessary cookies do not require user consent, as they are essential for providing the service explicitly requested by the user.
The Website does not set strictly necessary cookies. Core preferences (theme, consent state) are handled via browser local storage (see Section 6).
Functional cookies enable the Website to provide enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we have added to our pages.
The Website does not set functional cookies. Functional preferences (colour theme and consent state) are managed via browser local storage rather than cookies. See Section 6 (Browser Local Storage) below for details.
Analytics cookies help us understand how visitors interact with our Website by collecting and reporting information. This data helps us improve the Website's content, structure, and user experience.
Important: Analytics cookies are only placed on your device after you have provided explicit consent via our cookie consent banner. They are not activated on your first visit or if you decline consent.
We use Google Analytics 4 (GA4), deployed via Google Tag Manager (GTM), for website analytics. GA4 uses the following cookies:
| Cookie Name | Provider | Purpose | Type | Duration |
|---|---|---|---|---|
| _ga | Google | Distinguishes unique visitors by assigning a randomly generated identifier. Used to calculate visitor, session, and campaign data for site analytics reports. | Third-party, Persistent | 2 years |
| _ga_EE2MB08RCE | Google | Used by Google Analytics 4 to maintain session state. | Third-party, Persistent | 2 years |
Configuration details:
The Website does not set separate performance cookies. Website usage analytics are handled exclusively through Google Analytics 4 (see Section 5.3). No additional performance monitoring cookies are deployed.
We do not currently use marketing or advertising cookies on our Website.
We do not serve advertisements, engage in retargeting, or use cookies to track visitors across other websites for advertising purposes.
If this changes in the future, this policy will be updated and your consent will be sought before any marketing cookies are placed on your device.
In addition to cookies, our Website uses browser local storage to remember certain preferences. Local storage is similar to cookies but:
We use local storage for the following purposes:
| Key | Purpose | Data Stored | |---|---|---| | Theme preference | Remembers your selected colour theme (light/dark mode) so it persists between visits | A string value (e.g., "light" or "dark") | | Cookie consent preference | Records your cookie consent decision so the banner is not displayed on every visit | A string or JSON value recording your consent choice and timestamp |
These local storage items are strictly functional — they are necessary for the Website to respect your preferences and do not collect or transmit any personal information. They operate entirely on your device.
How to clear local storage: You can clear local storage through your browser's developer tools or by clearing your browser's site data. Instructions vary by browser (see Section 9 for guidance).
Third-party cookies are set by organisations other than Kaarastu. On our Website, the only third-party cookies are those set by Google Analytics 4, as described in Section 5.3 above.
These cookies are placed only after you provide consent via our cookie consent banner.
Third-party services integrated with our Website:
| Service | Provider | Purpose | Sets Cookies? | |---|---|---|---| | Google Analytics 4 | Google LLC | Website usage analytics | Yes (after consent) | | Google Tag Manager | Google LLC | Tag management — loads and manages analytics scripts (GA4). Does not set cookies itself. | No | | Formspree | Formspree Inc. | Contact form processing (API-based) | No | | AWS CloudFront | Amazon Web Services | Content delivery (CDN) | No |
We do not control third-party cookies. For information about how these providers use cookies, please refer to their respective privacy and cookie policies:
Where required by applicable law, we obtain your informed consent before placing non-essential cookies on your device. When you first visit our Website, a cookie consent banner is displayed, giving you clear options to:
Strictly necessary cookies and local storage items (theme preference and consent record) do not require consent under the ePrivacy Directive, as they are essential for providing the service you have requested or for storing your preference settings.
You may change or withdraw your cookie consent at any time by:
When you withdraw consent for analytics cookies, we will stop collecting analytics data from your device. However, data collected prior to withdrawal will be retained in accordance with our data retention schedule.
When you make a consent decision, we store a record of your choice in your browser's local storage. This record includes:
This record is stored locally on your device and is used solely to remember your preference and to avoid showing the consent banner on subsequent visits.
In addition to using our cookie consent mechanism, you can control cookies through your browser settings. Most browsers allow you to:
Browser-specific instructions:
| Browser | Instructions | |---|---| | Google Chrome | Settings → Privacy and Security → Cookies and other site data | | Mozilla Firefox | Settings → Privacy & Security → Cookies and Site Data | | Safari | Preferences → Privacy → Manage Website Data | | Microsoft Edge | Settings → Cookies and site permissions → Manage and delete cookies | | Opera | Settings → Privacy & Security → Cookies |
For mobile devices:
| Platform | Instructions | |---|---| | iOS (Safari) | Settings → Safari → Clear History and Website Data | | Android (Chrome) | Chrome → Settings → Privacy → Clear browsing data |
Please note: Blocking or deleting cookies may affect the functionality of our Website. Specifically:
For more information about managing cookies across different browsers, you may visit allaboutcookies.org or youronlinechoices.eu (for EU visitors).
The following table summarises how long cookies and local storage items remain on your device:
| Technology | Retention Period | Notes |
|---|---|---|
| _ga (Google Analytics) | 2 years from last activity | Renewed on each visit while consent is active |
| _ga_EE2MB08RCE (Google Analytics) | 2 years from last activity | Renewed on each visit while consent is active |
| Theme preference (local storage) | Indefinite (until cleared by user) | No personal data; purely functional |
| Cookie consent record (local storage) | Indefinite (until cleared by user) | Stores consent decision only |
Server-side analytics data retention: Google Analytics 4 retains event-level analytics data for 14 months, after which event-level data is automatically deleted. Aggregated reports remain available indefinitely.
Our Website is accessible globally, and we are mindful that different jurisdictions have different requirements regarding cookies and similar technologies.
If you are visiting from the EEA or UK, the following applies:
If you are a California resident:
If you are visiting from India:
For visitors from other jurisdictions, we apply the highest standard of consent as a baseline — non-essential cookies are only placed after explicit consent, regardless of your location.
We may update this Cookie Policy from time to time to reflect changes in:
When we make changes, we will:
We encourage you to review this Cookie Policy periodically. The current version will always be available at kaarastu.com/cookies.
If you have questions about our use of cookies or this Cookie Policy, please contact us:
Kaarastu Consultancy Services
For questions about how we handle your personal data more broadly, please refer to our Privacy Policy.